K4A Context

Internal fact set. Not for public. AI-scannable.

Identity

What: Curated refurbished sneaker brand
Product: Nike Air Max 90 & Air Max 1
Where: Barcelona, Spain. Shipping EU-wide.
When: 3+ years Vinted, webshop target Month 6
Ecosystem: Restore → Sell → Teach → Supply

Team

Glenn — Sourcing & Restoration

200+ Vinted sales. Deep clean, repaint, lace swap, quality check.

Jeroen — Marketing, Sales & Tech

Brand, webshop, automation, KB, AI agents.

Phases

Now: Vinted paused. Solo prep in Spain. KB build.
Month 3: Glenn arrives. Vinted restart.
Month 6: Webshop launch (kickz4all.com).
Month 7-9: Drops if metrics allow.

Mindset & Rules

Financial: Net profit, not gross margin. All costs factored.
Pushback: AI must challenge numbers. No "it'll be fine."
Brand: Curated longevity. Not fast fashion resale.
Sourcing: Single-product intake. Batches = intake only, not bulk.
Comm: Dutch default. English for technical terms.